Katina Corrao is a dynamic, innovative thinker with over 20 years of multifaceted B2B and B2C writing. Her portfolio includes a diverse range of advertising campaigns, compelling blogs, impactful commercials, and television content development.
A career that began on stage, she performed stand-up comedy at nearly every venue in New York City — a skill that would prove invaluable to her writing career because of her ability to blend vivid creativity with strategic messaging. Katina’s debut comedy album, Hot Date, soared to #1 on the iTunes comedy chart, while her children’s book, Katina von Silly, earned five-star reviews from readers of all ages.
Katina’s journey into the world of copywriting was nothing short of serendipitous. After performing stand-up at a talent show for Deutsch Ad Agency, she was hired as a copywriter the very next day. What followed were years of late nights, tight deadlines, and invaluable lessons that shaped her into a skilled, results-driven professional.
As a performer, she brings a unique perspective to her work, incorporating in-depth characters into brand voice development and storytelling. One standout moment in Katina’s career was when she successfully wrote and pitched a Prevacid campaign, embodying the character of Carol — an acid reflux sufferer who, before taking Prevacid, found herself helpless in her quest to enjoy all the culinary delights New York City had to offer. Katina’s passion for writing, versatility, and endless enthusiasm led to collaborations with iconic brands, including Trident, Tylenol, L’Oréal, and the NFL.
As an accomplished ghostwriter, Katina has collaborated with prominent thought leaders to create a diverse range of content, from expansive multi-channel campaigns to concise LinkedIn posts that showcase their expertise and elevate their personal brand.
Katina’s creative energy and commitment to excellence make her a top choice for those seeking exceptional, forward-thinking talent for engaging and targeted content. Katina holds a Bachelor of Arts in English Communications from Cabrini University.
Created engaging, consumer-facing digital content for L'Oreal & L'Oreal LUXE Division brands (Kiehl’s, NYX, IT Cosmetics, Viktor & Rolf Fragrances, Armani Beauty & Maybelline), including metadata, product descriptions, FAQs, banners, and educational blogs.
Created compelling and engaging content for all NFL advertising, marketing, and promotional materials, including the Super Bowl, Pro Bowl, and NFL Draft & Combine.
Created content for the Bronx Zoo, The Michael J. Fox Foundation, and Tylenol, including a fun spot for the Feel Better Tylenol Campaign.
Professional Endorsements
“I’ve had the pleasure of working with Katina, she is a true team player and brings her wonderful enthusiasm to work every single day. She is a very talented writer and the quality of her work is outstanding. What I love about Katina is that she leverages her vast experiences to present a range of work that goes above and beyond my expectations.”
- Shandon Melvin | Vice President/Creative Director, NFL
“Katina was a great addition to our team and everyone thoroughly enjoyed working with her. Enthusiastic, creative, quick and diligent, she was always willing to do whatever was necessary to get us great work. Much of her work will live on for multiple seasons here at the NFL.”
- Debbie King | Senior Director of Brand, NFL
“Katina was delegated as our PR campaign manager during our national launch and her professional business insight and creative flow targeted the most traffic my company has acquired in such a short period of time. Her accomplishments proved a valuable asset to our business.”
- Danny Mastronardo | Vice-President, Nardo’s Natural
“The content provided by Katina for the Mikimoto social platforms garnered tons of community engagement. Specifically on Facebook, the status updates had some of the highest responses via likes and comments, that the brand has ever received.”
- K. Baron | Account Manager, iNDELIBLE